Digitalization of onboarding

Digitizing the VEFA Buyer Journey: Complete Guide for Developers

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Introduction: Why Digitize the VEFA Journey?

As a real estate developer, you know: a buyer's VEFA journey is long and complex. From expression of interest to key handover, 18 to 36 months can pass.

During this time, you must:

  • Get the reservation contract signed
  • Collect the complete financing file
  • Respect the SRU withdrawal period
  • Send payment calls at the right stages
  • Keep the buyer informed of construction progress
  • Organize delivery and manage snags

Step 1: Digital Reservation

The Current Problem

Many developers still handle reservations in an artisanal way:

  • Reservation contract as PDF sent by email
  • Buyer must print, sign, scan, return
  • Delay of several days or even weeks
  • Risk of losing the prospect during this time

The Digital Solution

With a tool like Formulr, the process becomes:

  1. Buyer fills out a form with their information and chosen unit
  2. Reservation contract is automatically generated with unit data
  3. Buyer signs electronically in a few clicks
  4. You're notified instantly
  5. SRU period starts automatically

Result: a reservation finalized in hours instead of days.

Step 2: Financing File Collection

Documents to Collect

A complete financing file typically includes:

  • Identity documents (ID or passport)
  • Proof of address
  • Last 3 payslips
  • Last 2 tax notices
  • Last 3 bank statements
  • Employer certificate
  • Bank loan offer
  • Proof of down payment

The Digitized Approach

With a buyer portal:

  • Buyer has their personalized document list
  • They upload from phone or computer
  • AI verifies quality and compliance
  • Reminders are automatic for missing documents
  • You have a dashboard with each file's status

Step 3: Construction Tracking

During construction, maintain the link with your buyers:

  • Automatic notifications at each milestone
  • Construction photos shared via portal
  • Payment calls generated and sent automatically
  • Real-time tracking of payments received

Step 4: Delivery

Preparation

  • Online delivery appointment booking
  • Automatic sending of preliminary documents

D-Day

  • Delivery report on tablet
  • Photos of any snags
  • On-site electronic signature
  • Traced key handover

AML Compliance

As a developer, you're subject to AML obligations for real estate transactions. Your tool must:

  • Collect and verify identity documents (KYC)
  • Document the origin of funds
  • Keep a timestamped audit trail
  • Archive evidence for 5 years
  • Facilitate suspicious activity reports if necessary

Benefits of Digitization

For the Developer

  • 2x faster reservations
  • Admin team freed from repetitive tasks
  • Real-time visibility of all files
  • AML compliance ensured
  • Modern brand image

For the Buyer

  • Smooth and professional experience
  • Single portal for the entire journey
  • Visibility on progress
  • Less stress, less paperwork

Conclusion

Digitizing the VEFA buyer journey is no longer optional, it's a competitive advantage. Developers who have done it sign faster, retain better and spend less time on admin.

Formulr was designed for real estate developers. From reservation to delivery, offer your buyers an impeccable digital experience.

Request a personalized demo and discover how to digitize your VEFA cycle.

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